The second mega trend that is happening is around personal and business mobility. Customers are on the move and increasingly using mobile devices. I now use my iPad as my main communication tool as it is always with me. I can write my blogs, poetry and prose; read my emails, Skype people, manage my bank accounts and read books and articles all from one device. This is liberating but from a business point of view you need to make yourself available in a much more ubiquitous way...
This trend will only grow.
I have found it a little challenging to adapt to using my iPad in a more pervasive way. I am persevering and beginning to see the business benefits, more about this in a future post.
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