You cannot run a business, or anything else, on a theory.
Harold S. Geneen
As Geneen points out theory per se is not able to drive a business. It may inform the business person in his/her thinking but it is experience that is the true business engine.
If you want to improve then try new things, make more mistakes and clamber up the experience curve.
Business is an applied science rather than a theoretical one.
DK
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