We all need mentors

When first starting your business online it is important to have a mentor or mentors who will guide you through the start up stage and beyond. Mentors can provide support and help you to avoid the common errors that newbies tend to make. I have been lucky to have had a number of people who have provided advice and encouragement. Some of those that come to mind are Dan Moses, David Riley, Randy Ritter, John Olson and Tim Linden. In some cases this has been by direct contact but more often it has been by reading their newsletters and following their advice.

In the last year I have been a member of Click Track Profit (CTP) and this program is excellent if you are wanting step by step, video instruction from the market leaders. I have built a residual income there from following the program. This is the best program that I have ever ever belonged to.


DK

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Mega trend 3 - Big Data

The third big trend is big data. A definition of big data with a business focus is given below by
Phil Mui, Chief Product and Engineering Officer, Acxiom

“The world has always had ‘big’ data. What makes ‘big data’ the catch phrase of 2012 is not simply about the size of the data. ’Big data’ also refers to the size of available data for analysis, as well as the access methods and manipulation technologies to make sense of the data. For many, ‘Big Table’, ‘Map Reduce’, ‘Hadoop’, ‘No Sql’, among other such technologies are strongly correlated, and often used interchangeably, with ‘big data’. The adoption of these tools and techniques enables one to make sense of the volume, velocity, and variety of big data.

For marketers, ‘big data’ represents a challenge and an opportunity to develop intelligent analytical tools to better reach their customers at the right channel, right time, and right device. Big data promises significant payoffs: it enables marketers to invest proportionally to the value of existing or potential customer relationships, often in real-time. More importantly, big data promotes a culture of data-informed decision making. It is now much harder to justify a decision based solely on ‘intuition’ or ‘gut’ without some data analysis to back it up. If it takes a hyped term to make data-driven decision making pervasive, I am all for it.”

So as we head into 2013 we will see tools becoming available that can assist us to tap into new and exciting market niches armed with massive amounts of data. This will make the data mining currently used by Apple Google and Amazon seem elementary.

So keep an eye on the three mega trends and consider how you can meet the market.

Mega Trend 2 - mobile devices and applications

The second mega trend that is happening is around personal and business mobility. Customers are on the move and increasingly using mobile devices. I now use my iPad as my main communication tool as it is always with me. I can write my blogs, poetry and prose; read my emails, Skype people, manage my bank accounts and read books and articles all from one device. This is liberating but from a business point of view you need to make yourself available in a much more ubiquitous way...

This trend will only grow.

I have found it a little challenging to adapt to using my iPad in a more pervasive way. I am persevering and beginning to see the business benefits, more about this in a future post.

Take a Break from your Business

A time of refreshing is essential in any human endeavour. It is important to recalibrate and get some distance from your business on a regular basis. Of course I am not sticking to my own advice writing this during my Xmas break, but I have enjoyed kicking back and relaxing. I know that three weeks off work will recharge my battery and I will come back ready to go with lots of new ideas.



DK

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Mega Trend One - Social networking

The first of the three mega trends is Social Networking. This started with sites such as MyShare and Yuwie and then extended to the uber social networking site, Facebook. Social Networking leverages the communication available on he Internet to meet friends, make business relationships and eventually use as a sales base. As humans we feel comfortable in groups and most of us (not all) enjoy this social interaction.

I use the LinkedIn tool to keep up with my business associates and IMFaceplate and Facebook to keep in touch with friends. Over time I have made cyber friends and clients with many people that I will never meet face to face, but nevertheless we have a common bond. There is a small group of marketers that I have trusted for years and when they make suggestions I carry them out based upon my previous engagement with them.

Google + is also a very powerful networking tool that I and many of my readers use.

Remember people buy more readily from people they know and trust even if the relationship is purely in cyberspace.

DK

Laser Focus

I have been writing about being up with trends and trying new things but this needs to be balanced by a laser focus. Don't get spread thinly by attempting to change things across multiple fronts. I have had great results from CTP (Click Track Profit) by sticking to their program. Many people do not persist long enough to get the results they are seeking.

I love my garden but as every Gardiner knows you have to persevere. Expecting your plants to be in full bloom one day after planting is unrealistic. Yet this is what many people expect, join a program and get a paying down line on Day 2.

Focus your energies, persevere and the results will come.

Three Mega trends - are you ready?

Three Mega Trends in business have been identified that re changing business practice:

1. Social Networking

2. Mobile applications

and

3. Big data

Are you ready? Did you know about these 3 trends that are revolutionising the way we do business?

I will cover these three Mega Trends in my next 3 blog posting.

This stuff is exciting and full of business benefits for those who are tuned in.


DK

Dr Kelps Programs that Pay