The success of your business ventures depends on having health relationships. These relationships may be with suppliers, customers, staff, co-workers, management...the list goes on. If you can't get the person skills right it is unlikely that you will make much headway. Business life is full of hidden traps to those who only chase the mighty dollar and take the "Greed is Good" path.
Treat others as you like to be treated. Be kind, friendly and treat everyone as your equals. This kind of approach pays huge dividends. As our latest economic crisis shows, just focusing on growth and financial wizardry does not work. We need sustanable businesses that meet real not engineered needs.