I tried out my message using different headings and content to get the best result. Once I had the formula I kept using it.
So if you see a heading that says WARNING - Highly Addictive!, chances are that it is from me.
On a personal note, I have often taken action on an offer that I have seen hundreds of times. My rationale is that the person believes in their product and doesn't need to sell the next big thing.
So hang in there and be successful.