Brand yourself

Sound's painful doesn't it! But I am talking here of using the best brand you have, which is a photo of your face. When advertising online you need to make your pages stand out. It has been demonstrated that the first thing the eye is drawn to on a web page is a photo of a face. Many websites have great graphics and content but nothing that distinguishes it from the other million pages out there advertising the same thing into the same market.

Did you know that your face is unique? It does not need to be pretty or handsome (for proof of that look at my photo on this blog!)just yours.

So if you want to get a better response to your webpages include a photo of yourself and play on your unique brand, your face.

DK

Brand Yourself

One of the first things you need to learn is how to brand yourself. The best way of doing this is to have your photo on your websites and to cultivate a web persona. If you advertise a generic program referral URL, you get no individual brand building. In fact this can work against you. Others may see your site as the one before they make a decision, so someone else can benefit from your hard work.

Make your own splashpage and embed your URL links within it. Every time they see your page, they see your face, and if they are interested in your program they will click through.

I have found TEToolbox run by Tim Linden to be the most useful splash page maker. You also get stat tracking by joining his program.

It is an interesting fact that when people look at a web page, the first thing that will draw their attention, is a face. This is a hard-wired behavioral response.

Happy marketing

DK