Sound's painful doesn't it! But I am talking here of using the best brand you have, which is a photo of your face. When advertising online you need to make your pages stand out. It has been demonstrated that the first thing the eye is drawn to on a web page is a photo of a face. Many websites have great graphics and content but nothing that distinguishes it from the other million pages out there advertising the same thing into the same market.
Did you know that your face is unique? It does not need to be pretty or handsome (for proof of that look at my photo on this blog!)just yours.
So if you want to get a better response to your webpages include a photo of yourself and play on your unique brand, your face.