What is the Purpose of business?

There are two points of view on the purpose of business.

The most commonly mentioned one is "to make money". Increasing wealth for the stakeholders is the driving force.

Opposed to this view is the one that posits that business leaders need a sense of being called upon to seek the common good, to make a difference, to make the world a better place for their having been there.

This wider view shares benefits across society rather than the benefits going to a small elite of shareholders and owners.

It is very encouraging to see billionaires like Bill Gates and Warren Buffett using considerable amounts of their substantial fortunes to reach out and help others. This is ethical business behavior that should be applauded.

DK

Drive traffic to your Blog

Business - Dealing with the Future

Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.

Henry R. Luce

How true that saying is. Our survival depends on how we handle the future. Unfortunately many business people and politicians ignore this valuable lesson. We only have to look at the end result of the MBA explosion in the 1980's to realise this. The living out of a short term strategy and maximisation of short term profit led directly to the Great Financial Crisis that hit us in the late 2010's and is still with us today.
DK

Drive traffic to your Blog

Talent Acquisition and Retention

Have you heard the Human Resources mantra, "Recruit and retain"?

It is a cornerstone of talent acquisition and development. Get the best people possible and keep them. A number of recent studies by McKinsey, The EIA and PMI have identified the key need for agile and talented staff to meet the challenges of the global marketplace in a rapidly changing environment. In the past businesses looked for long term and steady strategies to build their businesses. This is no longer good enough.

If you stand still, you will stagnate, innovation and agility are the new prerequisites for top performance.

There is a challenge today around the the 'recruit and retain' ideology. Many of the brightest and best do not want career security in one company. They want skills portability and a number of jobs in different companies, often globally, and their focus is Me Inc. not Your Company Inc.

I recently heard a great strategy to recruit and retain that took account of Gen Y mobility. Many companies are letting talented people go with their best wishes and an open ended offer to come back when they feel the time is right. By all accounts this is working well for many big consultancies and global companies.

Another option is to give talented staff a slice of the action, whether via share ownership or profit sharing. This works well for some people but not for others.

I think one thing is clear, and that is that market dominance will change quickly as talented people move around to maiximise their personal gain. Companies will need strategic human resource management in place to meet this threat.

DK

Drive traffic to your Blog

Start Small and Persist

Today on the Internet there is no shortage of people who will, supposedly, tell you how to make great profits, with no effort. My advice is to ignore them.

I suggest to people to join a great little program where you start off making a few cents a day and can grow to make a decent amount of dollars per day. The hardest thing about making a thousand dollars on the Net, is making the first dollar. The program allows you to make cash from clicking links, filling out offers and doing tasks. Not glamorous, maybe even a little bit boring, but I make money from spending less than 10 minutes a day on the site.

Over time I have got hundreds of others into this program and they are the source of the dollars compared to the cents I make by myself.

I can always tell who the success stories will be. They have two characteristics:

1. They take action, join up and make those first few cents on day one and then consistently earn daily afterwards

2. They sell on to others consistently.

So what is the program?

It is called Clixsense.

Take action and Join Now by clicking the link below:

http://www.clixsense.com/?2125710

When you have surfed for a month contact me and I will give you a surprise bonus.

Happy Earning

Liven up your Advertising (The Banshees are Screaming)

I am sure you have all seen the cringe worthy ads where the owner or his/her family do their own ads and they are awful, but make compelling viewing. Why ios this? WEll their amateurish or odd presentation grate on the nerves when one is used to well crafted ads from Madison Avenue. We tend to remember the best and the worst of a category and aggregate all the rest.

I am not encouraging you to write bad ad copy, but have some fun. I got a great response when I turned the photo of myself on my website upside down. Why? becauise it was different and people noticed the change and purchased the product.

The main thing is to get the buyers attention, not an easy feat these days.

Here are some fun ad titles:

Mrs Browns Jam gains a Cosmic audience

Pope Francis sells his donkey

These tires will last 5 miles - fantastic value

Have some fun and break out of the mould.

DK

Drive traffic to your Blog

Persistent Messaging

One of the tenets of communication is that you need to consistently deliver and repeat your message. A consistent and regular message will get results. I have been advertising Click Track Profit since its inception and I have been using the same message over that time in the safelists I use. When I was told to do this, I was bewildered. Surely I should change meesage content to keep interest up? Well the experts say No, keep your message consistent. This does not work, however, if your message is junk in the first place.

I tried out my message using different headings and content to get the best result. Once I had the formula I kept using it.

So if you see a heading that says WARNING - Highly Addictive!, chances are that it is from me.

On a personal note, I have often taken action on an offer that I have seen hundreds of times. My rationale is that the person believes in their product and doesn't need to sell the next big thing.

So hang in there and be successful.

DK

Drive traffic to your Blog

The iPad Mini is So Good

Just got my hands on an iPad Mini today to replace my iPad 3. I love it. It is much easier to carry around, is easy to hold and much lighter than the larger iPads.

Email is readable as are Office documents. Plus it has Siri and she understands my New Zealand English!

I am writing this blog while reclining on my bed. It is a very comfortable device to hold in one hand while typing with the other.

I give this little beauty a 5 star plus rating.