I have three principles for business conduct:
1. Be ethical - treat your customers, staff and suppliers in a fair and considerate way.
2. Be kind - treat your customers, staff and suppliers in a kind and friendly way.
3. Be focused - decide on what you want and then pursue it.
Simple but effective and the application of these principles has allowed me to sleep at night and to run a successful business both offline and online.
Increasingly in the coming years we will need to move from the "Greed is good" to the "Green is good" philosophy. If we don't care for our environment and allow unbridled corporate greed to take first place then we will all suffer the consequences.
Grant aka drkelp